Beverly’s New Year’s Eve Features Family-Friendly Celebration

Beverly New Years Eve 2016BEVERLY – Beverly Main Streets is proud to present this year’s New Year’s Eve celebration on Thurs. December 31 from 3 to 7PM on Cabot Street. The 22nd annual celebration is the North Shore’s best family-friendly evening.

Beverly’s New Year Grand Procession is at 6PM followed by a Kids’ Countdown beach ball drop is at 6:45PM. Enjoy performances, magic, music, arts and crafts and more with free outdoor events. All indoor performances require an admission button with kids 2 and under entering for free. 

This year we’re featuring events, games and performers inspired by Star Wars, so get ready for Jedi Knights and more! The Grand Procession welcomes Riley Fessenden as the Grand Marshal of the parade who will be joined by her siblings Drew, Meghan and Daniel who will be leading the parade at 6pm and beach ball drop at 6:45PM.

Please show your support by lining up to view the parade, or joining us to march in the parade! There are dozens of handmade papier mache costumes for you to choose, or bring your own costume from home with Star Wars costumes especially welcome! Choose your costume at Montserrat College of Art, 248 Cabot St. from 3 to 5:30PM and return to the same location by 5:45PM to prepare for the parade.

Buy your buttons at Archer Insurance, Barber’s Edge, Beverly Bank (Cabot St location), Book Shop of Beverly Farms, Cabot House Museum, Cabot St YMCA, Dawson’s Hardware, Flourish Bake Shoppe, Henry’s Market, Just Kidding, Roost & Company,  Sterling Center YMCA, Wicked Art Bar and Winfrey’s.

Early Bird Buttons are only $5 while supplies last each button sales location has a limited number of $5 early bird buttons. Regular Price Buttons are $8. Buy early bird buttons now, and enjoy the following discounts in January 2016:

  • Beverly Historical Society’s Cabot House – Free Admission
  • Lynn Museum – Free Admission
  • Cyrus Dallin Museum in Arlington – Free Admission
  • Phillips House in Salem – ½ price admission
  • Peabody Historical Society – Free Tour


During the event you can purchase buttons at Archer Insurance (credit cards accepted during the event only), Beverly Bank (Cabot St location), Cabot St YMCA, First Baptist Church, First Parish Church and The Cabot.


When? Thursday, December 31, 2015 from 3-7pm

Where? Cabot St, Downtown Beverly

Cost? Outdoor events are free, indoor performances require an admission button, kids 2 and under are free.

For more information, contact Beverly Main Streets at 978-922-8558 or visit their website.


Beverly's New Year's Eve 2016


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