Sox introduce new initative to ensure “affordable seats” for fans
BOSTON – As part of an ongoing effort to provide fans and families with more opportunities to purchase the most affordable seats at Fenway Park, the Boston Red Sox introduced a new “Digital Ticket Initiative” that would help prevent the lowest priced seats at Fenway Park from being sold on the secondary market at significantly higher prices. Single-game tickets went on sale Saturday, January 28.
For select high-demand games during the 2012 season, most seats in the Upper Bleacher area of the ballpark will only be offered as “digital tickets” rather than printed tickets, and require the credit card used by the primary purchaser to be swiped at the gate in order to gain entry into the Park on game day.
“Over the past 10 years, we have intentionally held the price of the Upper Bleacher seating category at $12 per seat in order to provide family-friendly pricing options for Red Sox fans,” said Red Sox SVP/Ticketing Ron Bumgarner.
“The downside of keeping these low price points is that these tickets sometimes end up on the secondary ticketing market at significantly marked up prices. By requiring the primary purchaser of the tickets to attend the game through this Digital Ticketing Initiative, our hope is to gradually eliminate those purchasing these specific tickets solely for the purpose of resale, and instead get these tickets into the hands of fans and families all over New England.”
The Digital Ticket Initiative for the Upper Bleacher seating area is the latest in a series of steps the organization has undertaken over the past few years to ensure Red Sox tickets are accessible to as many different fans as possible. Other efforts include:
The implementation of specific ticket limits per purchase to ensure that the maximum number of unique fans receive the ability to purchase tickets
Special random drawings for the most popular games and seating areas
Providing a number of tickets on the day of a game for walk-up fans
Designating a “Scalp Free Zone” at Gate C where ticket holders who can’t attend that day/night’s game can sell their seats at face value