Mischief Managed: Potter fans swamp theaters for midnight premier
With crammed parking lots and seemingly unending lines, fans swamped theaters last night for midnight showings of Harry Potter and the Deathly Hallows Part 2, leaving muggles across the region under the spell of the epic finale.
Theaters declared ‘mischief managed’ after an evening seemingly doomed for mayhem by many. With hundreds of enthusiasts dressed in homemade and elaborate costumes, from Harry to Voldemort, Hagrid to the Weasleys, the young and old, couples, friends, and families watched into the early morning hours as part of the first showing available to mass audiences.
Based on the final chapters of J.K. Rowling’s thrilling conclusion to her beloved series, Deathly Hallows Part 2 is the eighth installment in the series and has already set box office records.
According to Warner Brothers and Fandango, more than 6,300 midnight showings were sold out in 3,800 theaters nationwide, raking in an estimated $43.5 million for the premier showing. Theater-chain AMC previously announced breaking a company record with more than $10 million in advance sales alone.
The film also debuted in a record 423 IMAX theaters, adding additional early revenue for the potentially record-breaking opening.
Showing on 11,000 screens in 4,375 theaters in the United States alone, the film may soar past Twilight: New Moon, which currently holds the record the highest single-day opener with just under $73 million in sales.
The series’ magic is sure to continue at the box office this summer as critical acclaim and mass approval swell. It’s likely the same Potter loyalists on hand for midnight premiers will take in the film a second or third time, sealing the series’ legacy as a worldwide phenomenon like no other.